Hi, I’m Simon
Performer, writer & visual artist.
On this site, I write about storytelling, tech, and the pursuit of meaningful creation.
You’ll find pieces on: Creativity, AI For Creatives, Filmmaking, Writing, and Acting. As well as my showreel and résumé.
Live lightly, create deeply!

Why Tilly Norwood Made Me Rethink My Acting Career
Last week, our Romeo & Juliet production premiered at Folkteatern. That first night reminded me why theatre exists at all…
Stop Doubting Your Creative Dreams and Start Making Films
Unlike poetry, filmmaking usually stretches over a longer timespan from idea to reality. And during that time, its easy t…
How to Keep Your Authenticity While Writing With AI
Have you ever noticed how people react when something goes wrong? A few years ago, I was interviewed live on…
Mercutio’s Queen Mab Monologue Explained: Shakespeare’s Lesson on Art
We’re three weeks into rehearsals at Folkteatern in Gothenburg. I’m playing Mercutio in a new Swedish translation of Romeo &…




